About me

I am a User Experience specializing in digital experiences for complex enterprises. My mission is to simplify processes, optimize interactions, and make enterprise systems more intuitive and efficient—without sacrificing functionality. With a pragmatic, research-driven approach, I ensure that UX decisions lead to measurable business impact.

What drives me

I believe that great UX isn’t just about aesthetics—it’s about making people’s work easier, reducing friction, and improving efficiency.

Having spent almost 10 years in the IT industry, I’ve seen firsthand how poor design slows businesses down. That’s why I focus on logical, user-centered design that helps companies achieve strategic goals through the improvement of the user experience.

My Expertise

• Enterprise UX  – Designing for complex systems with high user demands.
• UX Strategy & Leadership – Defining vision and aligning UX with business goals.
• User Research & Data-Driven Design – Leveraging insights to create intuitive experiences.
• Design Systems & Consistency – Scaling UX practices across large organizations.
• Stakeholder Collaboration – Bridging the gap between business, technology, and users.

My Journey

Beyond UX